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Protecting Creative Material in the Entertainment Industry: Not all Registers Are Equal

Authors ask whether they can protect their ideas by which they mean the conception rather than the expression.  The answer is that copyright law protects ideas only to the extent they are organized in a creative way and fleshed out in language.  When the question is put in the context of television and movie properties there is another consideration.  Something tangible has to be pitched to investors and studios that may be less than a fully developed work, although more than bullet points of ideas.  Scripts and bibles can be protected by contract, but not fully or satisfactorily.  Recipients of “ideas” even with some development are unlikely to bind themselves or acknowledge the “originality” of a script originating from anyone other than themselves.  In any event, authors are likely to be asked to sign a Submission Agreement that limits their legal recourse in the event of any perceived infringement.

Not as an alternative, but supplementary to copyright are registration services. The WGA East website makes the following statement:

Script Registration is one of the most popular services offered by the Writers Guild East. We register the creative material of thousands of writers each year. Before you start sending your work to agents, producers and actors, make sure you protect your material with the Writers Guild Online Script Registration service. Script Registration fees ….

WGA West’s statement is a slight variation, but conceptually identical:

Since 1927, the Writers Guild of America, West Registry has been the industry standard in the creation of legal evidence for the protection of writers and their work. When you register your script prior to submitting it to agents, managers, or producers, you document your authorship on a given date should there be unauthorized usage.

Registries offer important protective tools against “unauthorized usage” by documenting both authorship and priority. It puts all parties on notice of creation and ownership. WGA East and West registers are similar to copyright registration, but private registries do not have the force of law. They are not substitutes for copyright protection.

There is not much law on this subject, but a decision was filed on January 31, 2012, Sims v. Viacom, Inc., 2:11-ev-o675 (W.D. Pa) that sheds some light on the problem. In brief, Sims “developed and created an idea for a reality television series called ‘Ghetto Fabulous,’ which would feature a competition between uncouth urban women.” He officially registered and recorded the “concept” with WGA, then worked with a collaborator to flesh it out. The original filing with WBA was then amended to add the collaborator and attach the formal treatment.

The collaborator submitted the treatment to “various television companies, cable companies, producers, directors and actors … including Viacom.” Viacom required the collaborator for herself and plaintiff to sign a “Submission Release.” Typically, a Submission Release asks the author to acknowledge that 1) the recipient (investor, studio, etc) is exposed to many stories, ideas, concepts and other literary materials, many of which are similar or identical to the submission; and 2) she will not be entitled to any compensation or other consideration because of the use of such similar or identical material, stories, ideas, and/or concepts that may have come to recipient. The Submission Release may also contain a provision noting that it is the author’s responsibility for registering her material with the Copyright Office and the WGA registry.

Sims commenced his lawsuit after comparing a Viacom produced reality television show with his submission and concluded it was the same. The reason the court dismissed the action is food for thought. “The Copyright Claim” (the court declared) “is barred because Sims failed to register his work.” An action for infringement of a copyright may not be brought until the copyright is registered. Sims’ “argument that his registration of the treatment with the Writers Guild of America is sufficient to meet the prerequisites of § 411(a) [of the Copyright Act] is without merit and requires little discussion.” The court cited an unreported decision from the Southern District of New York that deserves underlining and coloring with a yellow marker: “The Copyright Act requires registration be with the Register of Copyrights, not the Writers[] Guild of America.”

Multiple Registrations of Copyright (Q & A)

I wrote a paper that I registered for copyright a few years ago.  It was not published.  I am now completing a book length work that incorporates the unpublished paper.  Can I register the new work separately?

Section 408(e) of the Copyright Law states that “Registration for the first published edition of a work previously registered in unpublished form may be made even though the work as published is substantially the same as the unpublished version.”  

On this authority, if an author may register for copyright the same material again, even more so can she register a new work that incorporates the prior unpublished paper.  Added material in later editions of a work may also be registered.  The copyright form provides boxes for checking off previously registered material. It also provides for exclusion of the earlier (already registered) material from the new copyright claim.

Registrations of Intellectual Property and Rights of Ownership

A. Copyright

Copyright protects any original work of authorship that is in tangible form, regardless of whether or not it has been registered or has a copyright symbol.   However, there is a catch.  Unless the work has been registered by the Copyright Office and has a copyright symbol there are dire consequences for infringement remedies.  These are spelled out in the Copyright Act.  Section 411(b) reads:

   *** no civil action for infringement of the copyright in any United States work shall be instituted until preregistration or registration of the copyright claim has been made in accordance with this title.

Section 401(d) reads:

If a notice of copyright in the form and position specified by this section appears on the published copy or copies to which a defendant in a copyright infringement suit had access, then no weight shall be given to such a defendant’s interposition of a defense based on innocent infringement in mitigation of actual or statutory damages.

In other words, if the work does not have a copyright symbol the defendant’s “interposition of a defense based on innocent infringement” will carry weight in his favor.

Original works of authorship include literary and musical works, paintings, sculpture, audiovisual works, sound recordings, or architectural works. Tangible form may include anything written on paper, saved to disk(web pages, graphics on web, electronic mail messages or computer programs), or saved on any audio/video device. There are, however, several fundamental categories that are not eligible for copyright protection: ideas, facts, titles, names, procedures, and works not fixed in tangible form. Copyright only protects the form in which these ideas or facts are expressed, not the ideas or facts themselves.

The original expression becomes protected by copyright as soon as it is in tangible form. Once an original expression exists in a tangible form, that expression is protected by copyright.

The length of protection varies depending on when the copyrightable material was created. The Copyright Law changed in 1978. If the copyrightable material was created:

* Before 1978: It is protected for 75 years, beginning on the date of publication.
* After 1978: It is protected until 70 years after the death of the creator.

The creator owns the copyright unless he or she creates the work for someone else (possibly the institution they work for). In the case of creating for someone else (a principal), the principal owns the copyright. This situation is also known as “work made for hire.”

Copyright protection automatically attaches to your original work, so what are the advantages of registering a work? There are two reasons to register:

1. You must have a copyright registration before an infringement suit can be filed in federal court; and
2. You must register the copyright within three months after creation of the work in order to collect statutory damages and attorney’s fees in a lawsuit. Otherwise, the law will only allow the collection of actual damages, which will generally be less than statutory damages.

To register a work, you have to file a copy of it either electronically or by hard copy with the Register of Copyrights, Copyright Office, Library of Congress, Washington D.C., 20559.

* A completed application form which can be prepared and submitted online.
* A fee of $35 for each application filed electronically and $45. for a non-electronic registration.

B. Trademark

Is registration of a trademark required?

No. You can establish rights in a mark based on legitimate use of the mark over time. However, owning a federal trademark registration on the Principal Register provides several advantages:

1. Constructive notice to the public of the registrant’s claim of ownership of the mark;
2. A legal presumption of the registrant’s ownership of the mark and the registrant’s exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration;
3. The ability to bring a trademark infringement action concerning the mark in federal court;
4. The use of the U.S registration as a basis to obtain registration in foreign countries; and
5. The ability to file the U.S. registration with the U.S. Customs Service to prevent importation of infringing foreign goods.

You may use the federal registration symbol “®” only after the USPTO actually registers a mark, and not while an application is pending. Also, you may use the registration symbol with the mark only on or in connection with the goods and/or services listed in the federal trademark registration. “TM” can be used pending registration but it should not appear on the specimen submitted as proof that you are offering goods or services in commerce.

An application for trademark may be filed in anticipation that the goods or services will be offered in commerce. This is known as an “intent to use” application. To avoid abandonment, you must convert the intent to use application to “use in commerce” within 36 months from the Notice of Allowance.

Domain names can be registered as a trademark. However, the act of registering a domain name does not give rise to a trademark and as a general rule has no priority over a preexisting (registered or unregistered) trademarks. A domain name registrant is not protected from a claim that its choice of domain name infringes a trademark holder’s rights.

* A USPTO application form can be completed online.
* Registration costs $325 for each Class of trademark.